Client
Bread & Butter Athletic
Delivered
Brand
With years of experience in the fitness industry, alongside a strong personal background competing across multiple disciplines — including track, athletics and CrossFit — Matt brings a deep understanding of training, performance and longevity.
Having owned gyms while coaching individuals and small groups for many years, this new chapter focuses on delivering personalised programming and hands-on coaching in a supportive small group environment. The goal is simple: thoughtful, well-structured training that helps people move better, get stronger and build long-term consistency. The bread & butter.
Our approach was to explore concepts that balance strength and performance with approachability and community, resulting in a brand that represents both the athlete and the coach behind it.
“Kiss the Sky made the branding process simple and enjoyable. They quickly understood the direction I wanted to take the business and created concepts that reflected both my experience as an athlete and my dedication to deliver programming that actually works. The final result captures the balance between performance and fun that sits at the core of my coaching.”
Matt - Bread & Butter Athletic