The Laneway

The initial brief consisted of a rebrand for the former "Flowercino" cafe on Port Hacking Road, with an additional brand for a new outdoor space at the rear of the venue. After much discussion and planning a blanket brand idea was chosen for both the front cafe and rear courtyard eatery. The brief was quite broad as it needed to encompass both areas offering different experiences. Rustic, urban and a dash of wholesome was the order of the day.